MA Money, formerly MKM Capital, was rebranded in November 2022 after it was fully acquired by MA Financial Group early last year. But it’s not just the name and ownership that’s changed at the non-bank over the past few months.
Melanie de Jager (pictured above), national sales manager at MA Money, said MA Money’s business offering had undergone significant change since last year.
“It's been quite a journey,” de Jager said. “We’ve spent the last year completely transforming the older MKM business. I guess it really started with our new ownership. We then introduced a brand-new residential product range that provides simple, clear, and cost-effective solutions.”
“We also delivered an improved proposition, which is backed by a new and highly experienced team – plus our front-end technology platform through Simpology has all the third-party integrations that allow us to deliver a more seamless experience for our brokers and their customers,” de Jager said.
The MA Money leader, who joined the non-bank in April, explained the reason behind the name change.
“With so much that it changed at MKM, it really didn't feel right to keep the same name in the same brand,” de Jager said. “We really believe that the new brand better reflects the next evolution of our business and our commitment to being the lender of choice for brokers and their customers. The new name and branding also aligns us more closely to the values and branding of our parent group, MA financial.”
MA Money has also seen incredible growth over the past 12 months – and it’s not just about the growth in volume, she said.
“Our entire leadership team, BDM team and support teams have grown so rapidly,” de Jager said. “And obviously, we want to ensure we can maintain our service standards as our volumes increase and we'll continue to do so as we leave our future growth targets. We’ve hired so many new staff. We’ve actually moved into a new office. We outgrew the old office and needed the extra space.
“And then there’s the growth in our product offering. We’ve gone from being a very specialized niche lender to now being able to offer the full spectrum of solutions, from prime, near prime, right through specialist.”
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