Fresh insights from REA Group shed light on the behaviors and motivations of Australians during one of life’s most significant transitions: moving house.
The Movers Research, conducted by Starburst Insights, surveyed more than 1,600 Australians to better understand the factors influencing their decisions and actions during the moving process.
The research highlighted that moving often inspires significant lifestyle changes. Two out of three movers reported reviewing their lifestyle, starting fresh routines, or trying new experiences when relocating.
Other notable findings include:
“Moving house can be a highly emotional and stressful time, but it’s also a window for transition, sparking change in many aspects of life,” said Rob Hudson, REA Group national sales director (media).
With the increasing role of digital platforms, two-thirds of movers began their home research online before relocating. Many used realestate.com.au for styling ideas (one in three) or revisited the platform to check their listing or learn about the local neighborhood (43%).
Relocation also prompts a financial reset for many Australians. Two-thirds of respondents reviewed their finances during the process, and one in three switched providers for services like internet, electricity, or insurance. Movers cited price and ease of setup as top factors influencing their decisions.
Hudson noted how these findings benefit REA’s media partners.
“Our Movers Research underscores the dynamic nature of the moving market in Australia and highlights how mover behaviour has shifted in recent years, he said. “The findings provide valuable insights into the attitudes of movers and can help our customers effectively tailor their advertising strategies based on different stages of the moving journey.”
The REA Group media release is available here.
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