Invoice Finance Group (IFG), a specialist selective invoice financier, has rebranded to WeDo Invoice Finance, effective from July 1.
The rebranding comes alongside the launch of a full-service offering aimed at supporting more Australian small businesses.
Wayne Smith (pictured above left), WeDo Invoice Finance managing director, described the rebrand as a natural progression.
“These are exciting times for our business and our clients, as we’ll have more ways to help them,” Smith said.
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Smith highlighted the recent developments in the company's ownership.
“In October 2022, WeDo Business Services (Australia) Pty Ltd invested in IFG as part of an arrangement that would see it acquire the business in full over a two-year period. That process has now been concluded ahead of schedule,” he said.
The rebranding follows a record quarter for the company.
“As we enter the new financial year, on the back of a record quarter (around 50% up on the previous year), the timing is right for the business to take this next step,” Smith said.
The WeDo brand in the UK is known for its comprehensive support package for small businesses, including finance, back-office support, HR, IT, and digital marketing.
UK CEO Mark Lindsay (pictured above right) praised the team’s efforts.
“Wayne and the whole team have done a great job in transitioning the business through the investment, acquisition and exiting of the outgoing management/former owners,” Lindsay said.
WeDo Australia aims to support businesses with turnovers up to $5 million.
“With our full-service offering on stream from July 1, WeDo has the ability to support businesses in all stages of the typical life cycle – from start-up to turnaround,” Smith said.
The transition marks a significant milestone for the company, with continued growth anticipated.
“Having completed this phase of the journey, we are looking forward with excitement for the next stage and continued growth,” Lindsay said.
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