Fast-growing broker network Liberty Network Services (LNS) has always sought to become a “future smart” aggregator. Brendan O’Donnell, LNS managing director, explains why.
With the finance sector getting revolutionised by digitalisation and increased reliance on technology, O’Donnell said 2022 is all about becoming “future smart.”
“Back in the '80s and '90s it was all about ‘bricks and mortar,’ then we moved to ‘bricks and clicks.’ Now, it’s ‘click and click’ – or C2C,” O’Donnell said.
O’Donnell said that in this hyper-individualised age, people want to feel special.
“They expect brands to understand and respond to their individual needs,” O’Donnell said. “They want something that’s unique to them. Today’s consumers are time-poor, constantly bombarded with content, so they expect quick solutions.”
The challenge for brokers then, O’Donnell said, is to identify the exact moments when customers are looking for finance, and quickly cater to these needs.
“The window to engage with customers is just a few seconds – traditionally we referred to this as the ‘moment of truth,’ O’Donnell said. “Recognising the rapidly changing behaviours of consumers, we have always sought to be what we call a ‘future smart’ aggregator.”
O’Donnell said LNS has “exciting new developments” in 2022. The company will roll out its enhanced Spark technology platform, Spark+.
“This will help our advisers meet those moments of truth with their existing and new customers and help many more customers get financial,” he said.
