Mortgage Choice Haberfield franchise owner Jane Vaughan and Mortgage Choice Penshurst franchise owner George Boustani shared their secrets for winning business.
For Vaughan, the best tool for securing new business was developing relationships and generating word-of-mouth recommendations
Read more: Shifting the Balance
“I can't stress how important it is to build your relationships,” she said. “Quality leads are the ones that come from somebody who's referred you and had a positive experience with you in the past.”
Vaughan said delivering quality service to customers could generate strong Google reviews and create a beneficial feedback loop, which in turn, attracts more business from outside a broker’s immediate network.
A recent Mortgage Choice campaign saw its marketing team educating franchisees on how to best manage and maintain their Google reviews and Google My Business sites. This has resulted in 450 businesses ranking 4.9 stars – a number that has more than doubled since 2020.
As a franchise owner, Boustani said an attraction for him in terms of marketing support from Mortgage Choice was the ease with which social media could be leveraged, and the amount of pre-approved aggregator content and images that could be quickly posted to platforms like Facebook for monthly marketing campaigns.
“It literally takes me about 15 minutes to market the whole month on Facebook and Instagram, and I don't have to do any research in terms of content,” he said.
This kind of outreach, Boustani said, filtered through to Google reviews, likely resulting in hard-to-quantify but significant ROI.
Vaughan said one reason she chose Mortgage Choice as a branded aggregator was its robust systems. She said having these systems in place was key to being able to expand an existing network and provide stronger customer experiences.
“My decision to buy the franchise was all about having the right systems and processes and having a turnkey solution,” she said.
