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A tech firm which aims to help the finance industry manage their data has launched a new app for brokers who find marketing and lead generation a challenge.
CashDeck, which earlier this year launched a tool for brokers called Credit Ready, has now released Wealth Desk on Apple and Android.
In the MFAA’s Young Professionals Report 17/18, 65% of mortgage brokers said marketing and lead generation was a challenge.
Wealth Desk aims to assist those brokers as well as their clients. According to CashDeck, for the broker it acts as a sales tool, an ice-breaker, a database builder and a way to get their business onto thousands of smartphones.
The group’s chief commercial officer, Owen Joyce, said they set three goals a year ago.
He explained, “One, build an app that is useful to its user in less than two minutes after they download it.
“Two, create a platform that means a mortgage broker can have their own branded app on both app stores in minutes, not months.
“And three, make it affordable, $50 per month for a broker and free for their clients. We’re proud to say that we’ve achieved all three.”
Using the app, brokers are provided with a custom landing page to send their prospects or clients to. Once registered, the client can download the app to their preferred device and when they log in for the first time the app knows who their broker is and rebrands itself.
The user can manage all their accounts, loans, properties and super funds in one place and the app will give them a live, automatic living expense analysis so they know where there money is going.
Discussing the 65% figure from the MFAA report, Joyce said, “There are a number of reasons for this including high levels of competition, it can be hard to stand out.
“A key reason is that many mortgage brokers aren’t comfortable with approaching new clients cold—it can be daunting. The app means the broker can give prospects something they will value, and this is a great way to start a relationship.”
Brokers can provide the Wealth Desk app to their clients for free with different plans allowing for different numbers of downloads.
Wayne Robinson, the company’s chief technology officer said the company was continuing to support the broker market.
He added, “Every piece of tech we create is designed to fix a big problem that effects most brokers. We’re proud to have more than 1,000 brokers using our services so far and we think this new product will mean we can help significantly more of them.”
