Salestrekker, a CRM platform for the Australian mortgage sector, has revealed a new brand identity.
Salestrekker said the change reflects a decade of leadership and is designed to better represent the company’s commitment to technology, trust, and teamwork. With the new Trekker theme, Salestrekker aims to navigate the industry through the evolving landscape of open banking and data-centric lending.
“We have always taken our commitment and responsibility to deliver a CRM platform that the Australian mortgage industry wants and uses very seriously,” said Dalibor Ivkovic (pictured above), CEO of Salestrekker. “It’s why we have always sought out and acted on customer feedback to keep Salestrekker evolving.”
The brand refresh introduces a distinctive icon reflecting Salestrekker’s pivotal role in unifying clients, brokers, and lending products.
“The new look Salestrekker brand is designed to transform the company from a leading CRM platform provider in the mortgage and lending space to a fintech partner that can help the financial services sector navigate lending challenges in the open banking and data-dominated era,” Ivkovic said, emphasising the strategic shift towards broader financial services facilitation.
Ivkovic also highlighted the rollout of Salestrekker 2.0 and the upcoming Salestrekker Premium. Salestrekker Premium will introduce features designed to boost business acquisition, lead conversion, productivity, and compliance for brokers, without the need for heavy tech investments.
Another addition, Salestrekker Decision Service, aims to revolutionise loan application processes with early lender policy insights, enhancing customer service efficiency, Ivkovic said.
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