A popular reviews website for real estate agents has announced its expansion into the mortgage broking space after “identifying a gap in the market”.
RateMyAgent’s new Mortgage Broker Reviews and Digital Marketing Solution have been designed to help mortgage brokers connect with prospective customers while also strengthening their existing referral network in a meaningful way.
“With the success and growth of RateMyAgent for real estate agents over the past six years, we are proud to launch our Mortgage Broker Reviews solution,” said RateMyAgent co-founder Mark Armstrong.
“Mortgage brokers can now harness the platform’s reputation to build trust, credibility and connections – ultimately, helping their business grow and succeed.”
RateMyAgent’s new offering lends brokers the “power of verified reviews”, helping them gain a competitive edge in an era where the average consumer views online reviews as nearly as influential as personal recommendations.
The group is also offering digital marketing services to assist brokers in building their online presence.
According to Armstrong, a number of brokers have tried out the platform and, even in the initial stages of the launch, are “already sharing the value it brings to their business”.
Mortgage broker and Entourage Finance managing director Damien Roylance was among those to test the service.
“As mortgage brokers, we invest a great deal of time into our relationships with clients as purchasing a home is no small undertaking. It’s great to have a service like RateMyAgent for mortgage brokers as it allows us to convert these relationships into reviews to increase client acquisition,” he said.
“The integration of digital marketing services like Google My Business and our feature Social Media Manager will be extremely valuable for those brokers looking to stand out in a competitive market.”
RateMyAgent is hosting a webinar with Armstrong, Royce and McGrath St Kilda principal and agent Michael Townsend on Wednesday, 2 September. The session will exhibit the features and benefits of the group’s new offering for mortgage brokers.
