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This article was produced in partnership with Optimise Finance
Optimise Finance is thrilled to mark its second anniversary with unprecedented growth, establishing itself as a tech leader in the asset finance industry with its cutting-edge aggregation technology. Over the past two years, the company has rapidly expanded its network of broker partners, driven by its commitment to delivering innovative technology solutions and transparency to the broker market.
Since its inception, Optimise has experienced remarkable growth, doubling its volumes each month. This rapid expansion is a testament to the company’s ability to meet the evolving needs of brokers in the asset finance space.
“We are incredibly proud of the achievements we have made in 2024,” said head of growth Ahmad Elmustapha. “Our focus on technology and transparency has enabled us to rapidly scale our business and deliver outstanding results for our broker partners.”
Optimise has further invested heavily in developing its cutting-edge Asset Finance Operating System (AFOS), offering a comprehensive solution to its broker partners. The platform features an advanced comparison tool, precise commission calculations, automated communication processes, and seamless direct-to-lender API integrations.
Additionally, it includes one-click marketing solutions and a unique white-label customer portal that enables brokers to attract and retain clients while providing customers with a self-service experience. Built over the past 15 years, this robust technology solution has been tried, tested, and proven, handling thousands of settlements and tens of millions of dollars in transactions each month.
To support the growth and expansion Optimise has experienced, the company has assembled a team of industry experts across the country.
Elmustapha is based in NSW and boasts over 15 years of experience in the finance industry. He is highly regarded among industry peers and leads the company. Sam Crouch, with many years of experience in asset finance aggregation, oversees operations in the Southern states, while Tim Clough, bringing valuable experience from lending and brokerage, focuses on the Queensland market.
"Joining the Optimise business has been great, and working with my team of industry experts across the country puts us in an excellent position to continue serving our current customers and attract new ones," said Ahmad.
Optimise Finance is a tech-focused asset finance aggregator with a strong emphasis on technology and transparency. The company empowers brokers to grow their businesses and deliver exceptional value to their clients. As part of the Savvy Group—one of Australia’s largest asset finance brokers—Optimise is uniquely positioned to understand brokers' needs first-hand. This is why Optimise has quickly become an industry leader with its technology and offerings, as it understands brokers' needs best.
