A national real estate network has unveiled a complete rebrand of its financial services arm, which include plans to expand and refresh its broking business.
Raine & Horne has announced it is rebranding its financial services arm to ‘Our Broker’ to reflect the more customer centric approach the business will be adopting. Along with its new brand and focus, the real estate network has also appointed a new general manager, Dawn Inanli, to guide the new business.
Inanli has previously worked for major aggregator Vow Financial, where she was the state manager for NSW and the ACT. Prior to that, Inanli worked in various management positions for major bank subsidiary
Bankwest.
Speaking to
Australian Broker, Inanli said the brand refresh was about embracing a more holistic approach to mortgage broking.
“We wanted to start off with a completely fresh approach and take the business in a new direction,” she said.
“We want to offer the customers a holistic service so that we are covering all our bases and creating loyalty. Customer service is the key here.”
As a part of the refresh, Our Broker also has plans to develop the RhSuper offering and develop its home and contents and landlord insurance offerings. The network will also offer income protection cover, mortgage protection, business insurance products, and motor vehicle insurance.
Inanli says this will provide Our Broker brokers with greater opportunity.
“From a broker’s perspective, it is another opportunity for them to offer customers the opportunity to provide another service – particularly while they already have the customer’s financials open – to cover those insurances and so forth. They go hand in hand.”
But Our Broker will remain flexible with how they offer these products. Inanli told
Australian Broker that Our Broker will support brokers who want to upskill and sell these products themselves, or they can refer them to a financial adviser – revealing plans that Our Broker is now on a recruitment drive to seek both new brokers and financial advisers.
“Depending on what insurance you are referring to, brokers will have a choice. The super product would be slightly different; we would need to make sure that we’ve got somebody with an AFSL. But for the mortgage protection and income protection, then as long as the broker has had the adequate training then they can have the ability to sell that product.”
