The brands will remain separate in their broker-facing activities, with BDM teams and sales teams remaining apart in alignment.
The changes are designed to improve the broker experience at the Big Four bank, with NAB broker chief Phil Waugh planning major investment into broker strategy in 2022.
“We want to be the most reliable bank for brokers and customers, providing a consistent experience regardless of how they choose to come to us to buy their home,” said Waugh.
“Combining our sales teams allows us to provide greater consistency and improved sales support to all of our brokers regardless of whether they introduce a customer through the NAB or Advantedge channels.”
The realignment will include a new head broker experience role, with Advantedge exec Adam Brown moving up to the position of executive, broker experience.
“Adam’s skill-set and technical expertise are well suited for the enablement function, and accelerating enhancements to the broker experience for both brands,” said Phil Waugh.
“As we continue to focus on a simpler digital experience, the changes enable us to increase focus, resourcing and support for the business where it is needed most.”
“Maintaining separate sales support for the NAB and Advantedge brands is key to our model and reflects the importance of our white-label proposition which covers approx. 85% of the market.”
“We recognise the essential role of brokers in helping Australians to buy their dream home, or build their investment portfolio.”
“The updates to our model will help us to be more agile and even more responsive to changing market conditions.”
“As the bank behind the broker, we will continue to build on our huge investment made in technology and digital to deliver best in class solutions and experiences for brokers and customers.”
