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Australia Post has unwittingly given Aussie’s latest mail-out campaign a leg-up, creating credibility and impact that money just can’t buy .
The campaign to existing Aussie customers, which mailed earlier this week, was deliberately hand-ripped through the middle of the cover to suggest their mail had been damaged. The inside text reads: ‘Isn’t it frustrating when you only see half the picture?’
The marketing team at Aussie were therefor amused to see many of the brochures have been packaged and sent on to customers in clear envelopes - with an apology from Australia Post for accidentally destroying their mail.
