Finsure has announced that June 2021 was their most successful month on record in terms of settled loans.
The aggregator recorded $2.8 billion in settlements, which they put down to the a combination of exceptional brokers and better broker education.
“It’s difficult to put your finger on,” said Simon Bednar, general manager, aggregation, of the success.
“Finsure has, in the last two years, started to attract some high quality brokers and also, high quality bankers. When a banker leaves their job at a bank, we are becoming the first choice of selection. We’re treating high calibre individuals and businesses.”
“As a result, what we are finding is that our utilisation over the last couple of months has been astronomical. Our brokers are writing more, there’s more activity in the network and we’re investing heavily in education and training. We’ve hired an extra mentor and hired additional staff in Sydney and Melbourne offices to support relationship management and sales support.”
“We’re training our brokers a lot more. Not just in lodging a loan, which is what a lot of our competitors might focus on, but we’re spending a lot more time on how to successfully run a business and how to attract and mine new customers. That type of content is being trained on a rolling fortnightly basis.”
“We’ve got a library of content and our brokers are being immersed in online training, which is increasing their productivity, because they know more and can apply more.”
Tech has also played a crucial role in the success at Finsure. They recently launched a new Client Centre, aimed at helping brokers to interact with customers.
“We’re also driving a lot more diversified technology solutions within Infynity,” said Bednar. “We’ve put a lot of effort into enhancing the way that marketing works and how it connects to customers. There’s a solution in place that allows for a broker to automatically nominate the connection of services for a purchase, and we handle everything through our contact centre.”
“They’re just examples of the bar of technology that allows brokers to have more confidence to attract more customers. And we’re seeing a high degree of utilisation as a result.”
