Competition is fierce in the non-bank lending space. But according to David Stone, CEO at Central Real Capital, what gives the boutique private lending business its competitive edge in the market is its attention to providing speed, flexibility, and reliability.
Read more: Fast, flexible and experience-led
“Our success is driven by our team of experienced property, finance and law specialists,” Stone said. “Central Real Capital is 100% onshore, which is also a factor in our ability to guarantee genuine speed to market. Our reliability is afforded by our in-depth relationships with our commercial broker network. We’re also cognizant of our reputation in a very competitive marketplace – we don't deliver term sheets unless we’re going to deliver on them.”
Central Real Capital was founded in 2014 by entrepreneurial businessman Tony Denny, after his experience as a property developer made him see the underlying frustrations borrowers frequently encountered when it came to bank funding. He established the company when he found the opportunity to provide a less-constrained and accelerated lending process. Since then, Central Capital Real has continued to grow and now has its home at new headquarters in Double Bay, NSW. To date, the company has funded over $300 million in commercial property loans.
The company has now embarked on a period of further revenue-raising and is now focused on bedding down processes and procedures to ensure it is best in market before engaging with sophisticated investors, which the lender is now on track to do, Stone said.
“Our proposition will differ in the market because it will be one investor per loan,” he said. “They'll have unprecedented rights and controls when it comes to the vehicle they're investing in. Add to that conservative loan-to-value ratios and that Central Real Capital will be sitting beside them, and I believe this is something that's unique in the market.”
