Broking insights from Jonathan Streater

How technology and client focus shaped his career

Broking insights from Jonathan Streater

News

By Mina Martin

From saving clients significant sums to offering advice for aspiring brokers, Jonathan Streater’s story is one of dedication and client focus.

How it all began

Streater (pictured above), director at JEM Finance Group, commenced his career in finance broking in September 2016 after leaving a senior corporate credit role at a big four bank.

“I really enjoyed the interaction with clients and seeing the value that you can provide to them,” he says.

His transition was driven by a desire to help clients achieve financial freedom and guide them through the entire finance process from start to finish, and beyond.

Technology’s role in enhancing broking efficiency

Streater highlights technology advancements as the most positive development in the broking industry.

“With digitalisation continuing to evolve, it makes it easier for the collection of information and more detailed discussions with our clients,” he says.

This technological evolution has streamlined processes and enhanced client interactions.

Overcoming challenges in the broking industry

The broking industry faces several challenges, according to Streater:

  • Increased competition: Streater is concerned about the influx of brokers without strong finance backgrounds.

Mentoring by an experienced broker is paramount,” he says.

“The solution here is to have frank conversations with our clients about setting budgets,” he says.

  • Banks’ online solutions: Streater points out that banks are pushing online solutions, bypassing brokers.

“The clear solution here is if it is a good product, by offering it through the broker network, they will certainly increase their home loan customers,” he says.

  • Technology advancements: While beneficial, these advancements come at a cost to brokers.

“We need to welcome the continual advancements in technology and continue our professional development,” Streater says.

Maximising value for clients

A memorable moment in Streater’s career was saving a corporate client over $250,000 per annum in interest costs by moving to a new bank.

This success was a result of his deep understanding of the client’s complex business and effective collaboration with a new lender.

“The lessons that I have gained from this is how important it is to show your clients how you add value to either them personally or their business,” Streater says.

Authenticity and relationships: Keys to broking success

For those aspiring to become brokers, Streater offers valuable advice: “Understand your clients’ needs and follow through by being authentic with your clients.”

He stresses the importance of delivering the best possible finance solution while providing exceptional customer service.

“Being a successful broker is about building solid referral partners and ongoing relationships with your clients,” Streater says.

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