Westpac has been crowned the broker’s bank of choice, winning the top spot in the annual Brokers on Banks survey conducted by
MPA.
The major bank was named this year’s leading lender after topping five performance categories and top product, coming a long way from just two years ago when they weren’t even in the top five. Similarly,
NAB Broker appears to have been leapfrogged by its major bank competitors after being last year’s top bank.
Westpac general manager, mortgage broker distribution, Tony MacRae told
Australian Broker that the major bank worked hard on its broker proposition to secure its place in the top five.
“Between the years of 2009 and 2013 Westpac didn't even place in the top five and we've worked hard to improve across all areas of our broker proposition to turn this around. Brokers are recognising the advances that we've made over the last two years and we've been open and transparent in our desire to be the number one lender for overall broker service and value,” he said.
Speaking about coming out as number one, MacRae said it came down to their focus on creating a holistic service offering and unbeatable value proposition — more than just a home loan.
“When you look at this year's results, there was an increased emphasis by brokers on overall broker service and value as an important criteria they would like to see from the banks — this is where we have made the biggest impact across the industry. We have a strong, robust and responsive broking industry that has embraced Westpac's journey to move away from just the home loan transaction to focus on meeting more of the customer's overall financial needs, and our segmentation model continues to go from strength to strength.
“Westpac will continue its investment into the broking industry — we're not just about the here and now, but for the future of mortgage broking in Australia.”
