In a bid to better reflect its offering to brokers, a mortgage manager and fintech has rebranded and welcomed a new CEO.
LoanStreet has changed its name and logo to FinStreet, which the fintech revealed along with the opening of its new office in Sydney’s George Street, as it ramps up for growth through its multichannel distribution network.
Established in 2016, the fintech provides brokers access to Australian non-bank lenders via its AI-driven CRM platform, as well as providing them support on a range of back-office systems and resources, including leads, marketing, mentoring, and processing support.
Despite the name change, FinStreet said it remained committed to “helping brokers expand their footprint to non-bank lending and providing exceptional lending experiences from start to finish, every time.”
“The logo was changed to better align ourselves with our vision of being Australia’s leading fintech for non-banks,” said Darren Liu (pictured above left), FinStreet co-founder, adding that he hoped the rebrand would help it “achieve scale.”
From left to right: Finstreet directors Jason Zhang and George Zhang, CEO Boban Jurisic, co-founder Darren Liu and Patrick Yang
FinStreet’s new CEO, Boban Jurisic (pictured above right) joined the fintech from YBR, bringing with him more than 20 years in senior leadership roles across the financial services sector, specialising in sales and third-party distribution.
“Boban is both the right cultural and professional fit to take Finstreet to the next level given his diverse background in the financial services sector over his 20-year tenure in the industry,” Liu said. “His ability to build large-scale distribution businesses is unrivaled and the board is confident in Boban’s ability to achieve our aspirational targets.”
In his new role, Jurisic will be responsible for FinStreet’s strategic development and operational planning while overseeing the day-to-day management of the various functions in line with FinStreet’s operational plans. His tasks include creating and developing operational plans, procedures, and auditable business processes as well as building a secure technology footprint to support a fast growth plan.
The new FinStreet CEO said his first priorities would be to further bolster the head office team, create key strategic partnerships with non-bank lenders, recruit brokers and licensees, and streamline current operational functions across the group.
Jurisic said he also hoped to “build Australia’s leading fintech with a national distribution network, backed by a market leading CRM and boasting one of the largest digital footprints in the Australian financial sector.”
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