This significant shift includes transitioning brokers and a substantial customer base to the Aussie brand, a move driven by a successful trial phase in 2024 that demonstrated robust growth in broker channels due to increased marketing efforts.
Sebastian Watkins (pictured), co-founder of Lendi Group, commented on the transition.
“Harnessing the power and brand recognition of Aussie to achieve economies of scale just made sense, and while the process has been complex, the results have been very positive – both in the trial stage and since the switch began,” Watkins said.
The focus on Aussie has yielded substantial dividends, with February marking the brand’s third most successful month historically in terms of new customer acquisitions and lodgements.
This success underscores the group’s enhanced media investment in Aussie across out-of-home (OOH), digital, and television advertising, complemented by continuous improvements in customer-facing products, including the well-received Aussie app, and the overall platform.
Enhanced broker and customer experience
“The ability for brokers to offer the same seamless experience for customers right through to digital tools like the Aussie app, has been improved by this shift as well,” Watkins said.
The Aussie app itself, launched in mid-2024, has already amassed 90,000 downloads and more than 400,000 sessions, significantly enhancing customer engagement and facilitating valuable interaction opportunities.
Despite the increased emphasis on Aussie, Lendi’s role within the group continues to be crucial.
Supported by dedicated Lendi home loan specialists, the platform offers a versatile approach, allowing customer interaction through digital, retail, and mobile channels.
“While we are focusing on Aussie in the broker market, Lendi isn’t going anywhere,” Watkins said.
Looking ahead, Lendi Group is gearing up for its bi-annual broker conference at Sydney’s ICC later this month.
The event is poised to unveil an array of new products, services, and technological innovations with a focus on enhancing the Aussie brand’s offerings.
More than 1,000 brokers and industry partners are expected to attend.
