A regional bank has beaten all four major banks to take out the title of Australia’s favourite business bank, according to the latest customer satisfaction research.
The Roy Morgan Research survey – based on a six-month sample of 12,000 business decision-makers across Australia – reveals that business customers of Bendigo Bank are 50% more likely than major bank clients to recommend the regional lender to others. Bendigo also topped the customer satisfaction count.
Bendigo’s Retail Executive Dennis Bice said the results reflected the bank’s focus on the success of their customers.
“We believe if our customers are successful, then that will flow through to our own success. Everything starts with that connection to the customer, but it’s bigger than that: We’ve also invested in bringing customers the latest and best in digital technology,” she said.
“But while these results are really pleasing, we don’t intend to rest on our laurels. Our customers can expect to see some further major initiatives this year that will deliver them service and advice whenever and wherever they need it.”
