Serial entrepreneur and founder of Money.com.au, Shaun McGowan (pictured above), has expanded his digital portfolio with the purchase of the domain MortgageBroker.com.au for a notable $295,000.
This acquisition adds to McGowan’s growing presence in the financial comparison market.
McGowan sees a clear gap in the home loan market, where more than 70% of Australians already rely on mortgage brokers.
He believes borrowers are in need of an easy-to-use tool that connects them with brokers who can offer tailored advice.
“Borrowers want options and trusted professionals to guide them through one of the biggest financial decisions of their lives,” McGowan said. “Currently, after comparing loan products online, they’re often passed to a lender who may not offer the best fit.”
MortgageBroker.com.au is now positioned as a central platform for borrowers.
The new site will allow users to compare home loan products, check interest rates, and connect with mortgage brokers for personalised assistance.
“By owning the exact-match domain MortgageBroker.com.au, we can attract some of the 20,000 Australians searching for ‘mortgage broker’ terms each month,” McGowan said.
The purchase of MortgageBroker.com.au marks one of the most expensive “.com.au” domain sales, following McGowan’s earlier purchase of Money.com.au for $400,000.
Money.com.au is now among Australia’s leading financial comparison websites.
McGowan’s success with premium domain names is well-established.
His earlier venture, Beep.com.au, led to $60 million in business volume. After rebranding it to CarLoans.com.au in 2012, the company saw a 60% growth and surpassed $100 million in volume.
“While premium domain names come with a high upfront cost, they represent a long-term investment that pays off by improving brand value and consumer trust,” McGowan said.
He added that owning an authoritative domain boosts search engine rankings, reduces marketing spend, and allows resources to be allocated toward customer service improvements.
Get the hottest and freshest mortgage news delivered right into your inbox. Subscribe now to our FREE daily newsletter.
