Realtair, an end-to-end property sales platform, streamlines the connection between agents and property owners. Its suite of products allows agents to create customisable digital listing presentations, sign agreements instantly, and manage transactions efficiently.
The acquisition will accelerate REA Group’s agency services strategy, offering customers advanced digital tools throughout the property transaction journey.
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REA Group CEO Owen Wilson (pictured above) highlighted the importance of this acquisition.
“We are focused on helping our customers to better manage their workflow, increase efficiencies, and grow their business,” Wilson said. “Realtair’s products will enhance our ability to deliver this, and we’re excited by the long-term opportunities that our ongoing investment in Realtair presents.
“The positive response to our existing partnership with Realtair gives us great confidence in the benefits we can deliver for our customers. REA Group is well placed to help customers win more listings and with the added value that Realtair provides during the sales process, we can streamline the home buying experience for consumers.”
Peter Matthews, Realtair co-founder and CEO, expressed confidence in REA Group’s ability to lead Realtair into its next growth phase.
“I’m proud of what Realtair has achieved over the past eight years and have decided that now is the right time for new leadership to take the business forward,” Matthews said.
“As part of REA Group, we can be sure that Realtair will continue to unlock value for the real estate industry with innovative tools that help agents do business.”
Realtair co-founder and COO Blake Williams and CFO Paul Shaw, will remain with the business. REA Group said it looked forward to integrating Realtair employees into its team.
REA Group notified the ACCC of the acquisition and received all necessary clearances prior to completion.
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