More than 700 real estate agents convened at the Sydney Cricket Ground to initiate Ray White NSW & ACT's real estate activities for the year, emphasising the development of a high-performance culture.
Tim Snell (pictured above left), CEO of Ray White NSW & ACT, set the tone for the day with a pivotal question: “Are we building a strong foundation and preparing for the changes ahead?”
“Signalling is something we all do, either intentionally or unintentionally,” he said. “Whether it’s showing up on time or how we make people feel, it reflects what’s important to us.”
Snell encouraged the cultivation of future leaders within the organisation.
“We must be leaders creating leaders,” he said. “We can’t become complacent in what we stand for or what we signal. Instead, we need to challenge ourselves by listening to what our customers want.”
The focus was clear: to attract, develop, and support talent to foster organisational growth.
Celebrating recent achievements, Snell said, “Let’s take a moment to celebrate – we are number one in 19 of 29 regions in New South Wales. Year-on-year, we’ve experienced our fastest ever growth in market share. It proves that what we stand for and what we do matters.”
Ray White NSW|ACT's new partnership with the Sydney Swans AFL club marks a strategic alignment aimed at enhancing performance through shared values and goals. This collaboration includes hosting significant events at the Sydney Swans HQ, which are designed to motivate and engage their teams.
Drew Arthurson, COO of the Sydney Swans, shared insights on building a high-performance culture in sports that can be mirrored in real estate.
“Doing your life’s best work – this applies to every single person in our organization,” Arthurson said. “Our expectation is that every member is a leader, that they hold each other to account, and that they set higher standards. You have a choice today.”
Nerida Conisbee (pictured above right), Ray White chief economist, provided an optimistic view for the year.
“Almost certain there will be a rate cut this month,” Conisbee said.
She discussed the evolving market conditions, highlighting the slow but distinct shift in interest rates, inflation trends, and the impact on property listings and prices.
The event also featured a panel discussion facilitated by Perry Edmondson-Clark, head of auctions at Ray White NSW & ACT, focusing on customer experience and reputation management.
The panel underscored the importance of maintaining a customer-centric approach in all transactions to drive repeat business.
Todd Alexander, head of marketing at Ray White, introduced NurtureCloud, a proptech tool set to launch globally.
“This April we are introducing NurtureCloud to the world with a consumer-facing campaign,” Alexander said. “Get ready, because we are so proud of this tool that nobody else has. So, we are doing things differently this year.”
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