Non-major announces major digital upgrade

A non-major has partnered with a leading technology company to modernise and digitise its customer and broker offering

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MyState has partnered with leading technology company Rubik Financial Limited to modernise and digitise its customer and broker offering.

Rubik’s technology solution, set to go live in August, will enable MyState to offer customers an enhanced digital experience, including access to MyState’s products and services anytime via their smartphone or device.  

MyState’s general manager of product and marketing, Chris Thornton, said enhancing its customer-facing capabilities will also provide flow-on benefits to brokers because it will make MyState a more attractive and flexible option for clients. 

“This will allow us to have much stronger mobile and digital banking, and from a broker perspective that means it will enhance our proposition across products,” he told Australian Broker

“For example, if a broker has a customer who would also like to have a transaction account, it will soon also come with a strong mobile banking capability.”

The major digital upgrade will also see transformations to its back-end business processes, allowing easier and quicker lodgement. 

“In parallel, we are doing a lot of work with some of our business processes to digitise those too – whether that be forms or the process which brokers use to deliver applications to us,” Thornton told Australian Broker.

“We have already done that with a lot of the MyState brand and again, that will allow us to move more swiftly on deals, get credit answers more quickly and have a more robust process generally.”

Thornton said the enhancements will continue to roll out over the next year. 
 

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