A non-bank lender just gave the sport of women’s cricket a big boost by coming onboard as a sponsor of one if its more popular teams.
Liberty Financial has announced its sponsorship of the Melbourne Renegades cricket team as they prepare for the upcoming Women’s Big Bash League (WBBL) season.
James Boyle, chief executive officer of Liberty Financial, said that said the sponsorship reflected the non-bank’s commitment to diversity and empowering women to pursue any venture they wish.
“We’ve long supported the free thinkers and trail blazers who take their own path and challenge conventions,” he said.
“We’re excited to be supporting this young and promising team in the first season that the women’s big bash league is running all on its own. Just as Liberty was a pioneer in providing alternative lending solutions for Australians from all walks of life, we’re proud to support and promote the Renegades as they help forge a path for women in professional cricket.”
Meanwhile, David Lever, acting general manager of BBL, commercial and marketing, said that the sponsorship was a strong endorsement of the club and the strength of the competition.
“We’re really pleased to welcome Liberty into the Melbourne Renegades,” he said. “Our WBBL squad has continued to improve each season and we’re looking forward to having Liberty’s support for the next phase of our evolution. For more than two decades Liberty has championed innovation and flexibility and a culture of making things possible. That’s something we see strong connections with.”
The WBBL will enter its fifth season – its first stand-alone season – on Saturday, 19 October, with the Renegades up against the Adelaide Strikers in Adelaide.
