The Mortgage & Finance Association of Australia (MFAA) has reported success with its latest digital consumer awareness campaign, recording over 3.6 million impressions during its six-week run from August to September.
The campaign, which targeted potential homebuyers across Meta platforms, Google, and other digital channels, successfully drove 24,000 clicks to the MFAA’s Find a Broker platform, where consumers can connect with accredited mortgage professionals in their area.
MFAA CEO Anja Pannek (pictured) highlighted the campaign’s effectiveness in reinforcing the vital role of mortgage brokers in the home buying process. “The success of this campaign has shown, once again, that Australians are seeking out support when it comes to securing a home loan – the type of support only a mortgage and finance broker can offer,” she said.
With mortgage brokers now facilitating more than 70% of home loans in Australia, the MFAA aims to ensure all potential homebuyers understand the benefits of broker services. The campaign specifically emphasised the support brokers offer beyond interest rate comparisons, including guidance throughout the entire property purchase journey.
“Our members are also a fantastic avenue for people thinking about buying a home, a broker helps their clients understand what they need to do to prepare and be in the best possible position when they apply for a home loan,” Pannek said. The campaign also emphasised the high professional standards maintained by MFAA members, including enhanced education requirements and annual compliance updates.
A key focus of the campaign was highlighting the consumer protections in place, particularly the Best Interests Duty that requires brokers to prioritise client outcomes.
The association, representing over 15,000 members, has confirmed plans for a follow-up campaign in the first half of next year.
“We’re already looking forward to our next campaign, which will be in the first half of next year, as we continue to keep the spotlight on the amazing work our members do in helping their clients reach their home ownership goals,” said Pannek.
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