Non-bank lender Liberty has renewed its partnership with the Melbourne Renegades for a further three years as its principal partner ahead of this summer’s Big Bash season.
Liberty has been principal partner of the Melbourne-based Twenty20 cricket club since 2019, initially sponsoring the Women’s Big Bash League (WBBL) team before extending the partnership to include the men’s team.
“We share the free-thinking philosophy of challengers with the ‘Gades,” Liberty CEO James Boyle said in a media release. “We’re delighted to continue supporting an organisation whose values closely align with ours and that places an emphasis on raising the profile of women in sport.”
As part of the partnership deal, the Melbourne Renegades will now be sporting a new look: Nike apparel uniforms featuring Liberty’s logo on the front and the back. Pictured above are Melbourne Renegades BBL captain Nic Maddinson (left) and Melbourne Renegades WBBL captain Sophie Molineux (right) with their new uniforms.
James Rosengarten, Melbourne Renegades general manager, said Liberty was their natural choice for a partner.
“It is the support of organisations like Liberty, who is the longest partner in our club history, that has enabled WBBL teams to be the highest paid on average for any female team sport in Australia,” Raosengarten said.
“We’re also thrilled the salary cap has been doubled, which continues to develop a pathway for more women to be elite sportspeople. We couldn’t be more excited about the upcoming Big Bash season and what it delivers for Renegades members and fans.”
The Renegades’ first match of the season is on Oct. 20 with their WBBL team facing off against the Brisbane Heat at Melbourne’s CitiPower Centre.
A champion of financial inclusion, innovation, and flexibility for more than 26 years, Liberty boasts strong credentials supporting women’s sport. The non-bank is the financial services partner of Essendon Football Club, which had its first AFWL season last year. Liberty is also the naming rights partner of the Liberty A-League women’s competition, through which it launched the Liberty A-League Pass to grant free access to games for fans under 16.
Get the hottest and freshest mortgage news delivered right into your inbox. Subscribe now to our FREE daily newsletter.
