Lendi Group tweaks its operating structure

Lendi Group has announced a change to its operating structure, 20 months after the merger of the Aussie and Lendi home brands, in a move that will support the group’s growth.

The announcement comes as the group completes the final phase of a successful migration of 1,000 Aussie brokers and franchises onto the Lendi Group technology and as it enjoys strong business performance despite market headwinds.

Lendi Group’s strong first-year core metrics delivered a +36% growth in revenue and +36% YoY growth in settlements. Also, since the merger, the group has achieved a 25% rise in market share, a 75% adoption in the Group Shared Services broker model, and a significant reduction in cost per acquisition. That plus a market-leading time to competency for new brokers, with new Aussie graduates averaging eight deals in their first eight weeks.

Now, the group is focused on aligning its structure for future growth, including a doubling-down on its product-led sales approach and building the best broker value proposition in the market.

“During the first 20 months of the merger, our single-minded focus has been on migrating all Aussie brokers and customers onto our technology platform,” said David Hyman (pictured above), Lendi co-founder and CEO. “As we conclude this enormous milestone, we are very excited to forge three key divisions that will see us double down on what is already the number one home loan platform in the market.”

The three core divisions are the following:

• experience – driving a product-led sales approach that includes product, marketing, data, tech, and lending
• distribution – creating an exceptional network of the future and a market-leading broker proposition across all brands and channels
• customer – supporting a premium customer and broker experience that includes operational teams and centres of excellence

“Reaching our first milestone, with incredible results, has been our single-minded focus for our broker network,” said Brad Cramb, chief distribution officer, Lendi Group. “Our new divisions will supercharge this growth, with an unwavering commitment from our distribution business that sets all our brokers up for today and tomorrow, delivering a best-in-market broker network of the future.”

This latest move from Lendi will see David Smith, CEO of lending, depart the company after 15 years with the business.

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