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Lendi Group is in growth mode. The privately-held Australian home loan group, parent company to the Aussie and Lendi brands, recently revealed several senior leadership changes (nine in total). The shuffle helped create Lendi's new Centre of Excellence, an internal group that will help Lendi identify best practices, share them among the wider broker network and ultimately grow the business, Brad Cramb (pictured), Lendi's chief distribution officer told Australian Broker.
"We've now reached critical mass in regards to the roll out of new technology over these last couple of years, and also in new supported models and proprietary processes," explained Cramb, who was referring to the time period since 2021 when retail mortgage shop Aussie and digital fintech firm Lendi merged to form Lendi Group.
"Now we're moving into this next phase," said Cramb, who has been with the firm for the last decade. "We're looking to bring this strategy to life now. And deliver the growth that we know the network is ready for."
The personnel changes and expanded titles include Sam Hyman as general manager, head of sales; Matthew Whyte, general manager; Aaron Hockey, general manager, network development; Nick Walsh, head of WA; Brian Phelan, head of inside sales; Joel Curley, general manager, VIC/ TAS; Peter Colman, head of SA; Jasminne Goldwin, head of Centre of Excellence; and Aleks Phamnguyen, head of distribution operations — for the foundation of Lendi's new Centre of Excellence.
The goal of the centre is to identify best practices across Lendi's channels, whether that's digitally or in person, and then develop playbooks, operating rhythms and future plans to help brokers grow. The centre will gather all the information, Cramb said, and then disseminate best practices to all brokers and across all channels.
"So they're at the top of their game," Cramb explained. "We've brought our best players to lead the [Centre of Excellence] team and we're going to ensure that every broker in every channel gets an opportunity to participate. The Centre for Excellence team's job is to identify those best practices and to create a process for other brokers to tap into. They're putting more time in the brokers' day with more processes, more optimised processes, which takes away administration time, and ultimately helps them drive more settlements.
Examples could include anything from teaching brokers how to generate better marketing campaigns, to how to prepare for client meetings, to how to approach client meetings and calls.
Cramb added that "it's not a static concept. We're constantly growing and updating the best practices.
"We're investing in our sales leaders and our practices in order that they can invest in their brokers and ultimately the winner here is the customers," he added.
Cramb said the Lendi Group is bullish for 2025.
"Not only for the market, but for our business," he said. "We definitely believe the sector [of brokers] will continue to grow. And we're looking to take an outsized portion of that through the wider strategy. We have a strategy that's based on what we would think is quite a unique experience for customers, in the way that they interact with our brokers. We have a truly omnichannel experience."
