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Former Yellow Brick Road CEO, Matt Lawler, has joined broker firm Loan Market as executive director and head of distribution and advice.
Besides his stint at YBR, Lawler has previously worked as executive general manager at NAB Broker and as executive general manager of advice at MLC.
Loan Market Group said the appointment is part of its vision to move from being lending providers to 'modern day branch managers', helping clients across lending, financial planning, asset finance, insurance, superannuation and investment.
Lawler will drive network expansion and support existing franchises while managing the company’s transition into a fully integrated service offering, which includes the company's financial planning arm, Wealth Market.
Loan Market became a franchise business in 2014 and currently has 520 brokers in Australia.
Executive chairman Sam White said the company is increasingly seeing demand for solutions beyond a single mortgage product.
"Whilst it is clear that mortgage broking and financial planning are still largely two separate professions, the modern day branch manager will need to be fully equipped with the knowledge and specialist resources to help clients achieve their overall goals,” he said.
"Matt's leadership will drive the integration of Loan Market, Wealth Market and other products within our brokers and advisors businesses,” White told Australian Broker.
The company expects to see a strong flow of new brokers joining its network and targets to grow its number of brokers by 20% this year.
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