New travel booking and car buying services are now available through the CommBank app.
The latest data from CommBank showed more than 8.5 million customers are now regularly using the app.
Over the past decade, customer engagement with the app has increased significantly, with the average customer now logging in more than 42 times per month, up from around 15 times a month in 2014.
Meg Bonighton (pictured above left), CommBank’s executive general manager customer engagement and digital, said making more services available via the CommBank app was determined by customers’ saving goals and spending trends and aimed at giving customers an increasingly integrated and personalised view of all their finances, as well as access to exclusive deals.
“Cost-of-living is understandably top of mind for many of our customers and having an extended line of sight into key expenses, saving goals, budgets, and investments all in one place can help them feel more on top of their finances,” Bonighton said.
Since the goal tracker feature was introduced into the CommBank app in 2018, 3.2 million goals have been set, with travel consistently dominating as the most popular goal category.
“The popularity of travel-related savings goals and the trends we were seeing in our customers’ travel-related transactions led us to team up with Hopper, one of the world’s most popular travel agencies, to launch a travel booking service available via the CommBank app,” Bonighton said.
Eligible customers can now access travel booking to search, book, and pay for flights and hotels from hundreds of airlines and hundreds of thousands of hotels.
As part of a special launch offer, eligible CommBank Yello customers will receive 10% back in travel credits on any hotel booking.
CommBank retail and small business customers can now find, finance, and manage their next car via the CommBank app.
CommBank will connect customers to a selection of car listings provided by carsales and Vyro and will also provide unique deals sourced from leading manufacturers of electric vehicles (EVs).
“We know our customers want more help buying cars, particularly EVs and hybrids,” CommBank EGM consumer finance Marcos Meneguzzi (pictured above right) said.
“Our car loan numbers are up 29% over the past year and loans for hybrid or electric vehicles are up by 45%. That’s why we’re working with carsales and Vyro to launch a car buying service that delivers more value for customers.”
The addition of travel booking and car buying services into the CommBank app follows the successful integration of More Telecom.
More than 4.7 million customers have used one of the app’s money management tools called Bill Sense, which helps to safeguard customers from falling behind on bill payments.
“The data we have seen through Bill Sense has yielded a number of telling insights over the years. One that really stood out was the challenges customers face with their internet and mobile bills,” Bonighton said.
“This finding was one of the reasons we launched our strategic partnership with More Telecom in 2021 to offer our customers discounted NBN and mobile services.”
Over the past three years, more than 200,000 CommBank customers have joined More, making it one of Australia’s fastest-growing telcos. Since the service was integrated into the CommBank app in November 2023, 11,000 of the 200,000 joint CommBank and More customers have linked their More account in the CommBank app.
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