Broker franchise network MoneyQuest is banking on great customer experiences and attracting high-quality brokers to grow the business in 2022.
MoneyQuest Australia managing director Michael Russell (pictured) highlighted the company’s growth strategy at a recent in-person national conference in Melbourne.
“This year we will continue to recruit people who are going to enhance the reputation of MoneyQuest and the broader mortgage broking industry. For us it’s about quality over quantity,” Russell said.
The broker network aimed to create good customer experiences by taking cues from Disneyland, “the happiest place on earth” to ensure MoneyQuest clients received a magical “Disney-like” experience.
“We emphasise to our members that it’s all in the thoughtful, personalised details and making each client feel special and important. This is what clients remember and what motivates them to come back,” Russell said.
Lead generation and referral partner opportunities were at the top of the network’s 2022 priority list. MoneyQuest also aimed to convert new members into successful franchise business owners.
“We conduct regular business development sessions with our brokers to assist them with adopting a growth mindset, so that they can in turn grow their businesses,” he said.
MoneyQuest runs one-hour sessions fortnightly to provide franchise owners the opportunity to share their experiences and best practices. They also get feedback from their peers, learn new skills and set goals led by general manager of franchise development Simon Dehne.
The network also wanted to strengthen its value proposition by focusing on technology.
“We have an industry-leading CRM, as well as an innovative client communications platform to assist our brokers with day-to-day activities and generating repeat business,” said Russell.
MoneyQuest plans to further develop these systems as technological advances occur to give brokers the best chance of managing and growing successful businesses.
“It is our goal to become the leading technology-enabled mortgage broking business in the industry,” said Russell.
The broker network’s final goal for 2022 is to have fun, which was reflected in the theme of its recent national conference.
“Having fun and fostering a positive culture is incredibly important to us. Happy people do better business, which is why we endeavour to create happiness for our brokers, and by extension their clients, at every opportunity,” Russell said.
MoneyQuest’s “Creating happiness” national conference in Melbourne was held over three days in February and attended by members, business supporters and industry partners.
Speakers included “Australia’s laughter specialist” Scott Williams, 3AW drive host Tom Elliott and retired US Air Force Lieutenant Colonel Bill Sullivan.
