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Mortgage franchise Aussie Home Loans has named Simone Ellul as Western Australia state manager. Ellul joins Aussie from Bendigo and Adelaide Bank, where she was state manager for WA.
This follows Aussie’s announcement in November that it was investing in the WA market over the next few years by expanding its footprint and recruiting more mortgage brokers.
Aussie aims to grow the number of its WA brokers by more than 50% over the next two years. It is banking on Ellul’s knowledge and understanding of the WA market to benefit its existing and future WA brokers and franchisees as well as customers, said Aussie CEO James Symond.
Ellul will support and grow Aussie’s WA network, which includes over 20 franchise retail stores, 40 mobile mortgage brokers, and almost 10 team members.
An experienced state manager, she has led large retail and commercial banking teams across Australia’s western and central states. She has excelled in leading a large distribution network to achieve significant growth beyond market trend – particularly in the home lending sector, said Aussie.
Symond said mortgage broking in Australia continues to grow and strengthen. "Over 55% of all residential home loans are now settled by mortgage brokers and in today’s complex mortgage market the broker proposition for consumers has never been more relevant,” he said.
“With almost 20 years in financial services under her belt, Simone has a strong understanding of the WA market and how to implement sales and marketing strategies that move the dial,” he said.
Ellul said that with the WA market finally starting to show signs of growth, it is the perfect time to be helping Aussie’s franchisees and mortgage brokers to capitalise on the opportunities in the state.
“Aussie is Australia’s largest and most recognised mortgage broker, so I am excited to be able to help educate borrowers on the huge benefits that using a quality mortgage broker can offer,” she said.
Ellul will report to Aussie’s GM distribution, Brad Cramb, and will commence in February 2018.
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