An annual customer marketing campaign has received thousands of testimonials from home buyers about their broker, in the form of letters, essays and even poetry.
Aussie Home Loans’ Message in a Bottle campaign has been one of its most successful ever, with almost 11,000 entries submitted.
The 2018 campaign was designed as a thank you for Aussie’s customers, with mortgage brokers at the forefront. It invited customers to share in 250 words or less how their Aussie Broker helped them on their home loan journey.
Deborah Kytic, Aussie’s head of marketing, said, “Each year we run a bespoke campaign for our brokers to make our customers feel special and Message in a Bottle has undoubtedly been one of our most engaging yet.
“We were blown away by the response from customers, who wrote everything from a few kind words, to lengthy essays and creative poetry. Reading some of the incredible entries about the value our customers see in our brokers and how they’ve gone above and beyond gave me goose bumps.
“This campaign has been a refreshing reminder that mortgage brokers are delivering really great service and outcomes for customers while helping them navigate the increasingly complex mortgage market.”
The winning prize was a trip for five people to enjoy seven days on a private island on the Great Barrier Reef, valued up to $29,000.
Queensland couple Kayne Hunnam and Deanna Connelly (pictured) won the competition for their testimonial of Aussie Paddington Franchisee, Mark Edbrooke.
In the entry, the pair said that before they met Mark when searching for their first home they “were absolutely lost, roaming aimlessly between banks and online forums, searching for a suitable loan, good interest rate, and most importantly, answers to our hundreds of questions”.
The couple added, “Within an hour we had loan options we had never seen, and rates we didn't think were possible. A few short weeks later, we signed the dotted line on an amazing property we now call home.”
Edbrooke said, “I’m delighted Kayne and Deanna won the competition. The couple are two of the many first home buyers we are helping at Aussie Paddington. There are many young people renting in the area before making the big step to purchase a home, often outside the local area.”
