What better way to celebrate 10 years in business than by winning the Aggregator of the Year award at the AMAs.
Finsure managing director John Kolenda (pictured) spoke to Australian Broker about the broker group’s major achievement and how its focus on great technology, attention to detail and developing highly skilled brokers has helped drive its success.
Kolenda says the Finsure team is elated with the AMAs win.
“The aggregation industry is highly competitive, so to be acknowledged as the leader in this particular category was incredibly humbling and extremely rewarding,” he says.
“What makes this success even more exciting is that we have been celebrating the 10th anniversary of Finsure, which commenced operations in October 2011.
“I have taken enormous pride in the awards and milestones Finsure has achieved over the past decade, but this honour will be a memorable one coming in our 10th year.
“When we started Finsure in 2011, I could not have imagined the speed of our growth and all the accomplishments of the group, which now has a network of more than 2,000 brokers and a loan book of more than $56bn.”
Kolenda says the Aggregator of the Year award arrives off the back of one of the most challenging periods that Finsure has faced.
“Our team have not only risen to the challenge but excelled.
The achievements we have made are a tremendous tribute to the hard work of all our staff and our broker partners.
“It speaks volumes for the calibre of staff that we have, and that they didn’t let the difficulties they’ve faced during lockdown periods overwhelm them but inspire them to reach another level. To be recognised for their above-and-beyond commitment and hard work means the world to them.”
There are a few simple reasons for Finsure’s success, says Kolenda.
“We never settle for second best or simply do things for the sake of doing them,” he says.
“Everything we do, every goal we set ourselves, is for the betterment of our broker network and ensuring they continue to receive the market-leading service they have come to expect from Finsure.”
Finsure “ticks a lot of boxes” in its approach.
“We have, I believe, the best staff and management team in the industry, the leading CRM platform in Infynity, the agility to quickly adapt to our ever-changing industry requirements, and above all the highest calibre of brokers, all of whom appreciate the individual attention and support we provide them and their brokerages.”
In 2021, Finsure has achieved plenty of high points in its development as a market-leading broker aggregator.
Kolenda says Finsure has become one of the fastest-growing aggregation businesses and a multiple award winner by offering a diverse lending panel, flexible commission models, its own Broker Academy, comprehensive marketing solutions and extensive broker support services.
“During the 2020/21 financial year, Finsure demonstrated the breadth and scale of our business with a strong operating result.
“Settlements through Finsure’s platform of $22.2bn represented a 42% increase on the prior year, with the number of accredited brokers increasing by 15% year-on-year to over 2,000.
“Our total loan book of $56.6bn grew by 24.5%, reflecting the strength of our broker network and the continued attractiveness of our award-winning service offering,” Kolenda says.
“These have been fabulous accomplishments for Finsure to build up the business to this level in 10 years, and we are determined to keep growing.”
So, what opportunities are there for Finsure brokers over the next 12 months?
Kolenda says the aggregator will continue to focus on customer-centric tools and services, such as its recently launched Client Centre, to deliver truly end-to-end support to brokers.
“Our focus is to keep on doing what we do best – rolling out new initiatives to support our brokers.
“Finsure’s ability to keep raising the technological bar has enabled our broker network to be more confi dent about attracting new customers, and we’re seeing greater utilisation of our services in response to this.”
Kolenda says Infynity also delivers cutting-edge customer management tools to help brokers remain on top of outstanding tasks and keep strong lines of communication with their clients.
“Finsure’s technology offering also connects brokers to third-party services through our service store and helps brokers remain on top of their compliance obligations by automating many of the processes and providing in-depth reporting on their applications.”
