Non-major lender
Bankwest has today launched a new broker website – a “one stop shop” created through ongoing feedback from the third party channel.
The site was developed by testing new ideas directly with brokers to better meet their needs, said Bankwest general manager of third party business Ian Rakhit.
“We’re evolving and improving our digital offering to our brokers by embracing emerging technologies that are increasingly influencing how brokers want to interact with us.”
The bank has released a number of tools over the last 12 months and has now integrated everything together with the launch of the new website.
This is the next step in the bank’s journey to evolve its offerings to the broker network, Rakhit told
Australian Broker.
“[The site] seamlessly brings together the home lending portal and the pricing tool as well as rates, product information, policies, tools and more.”
The vision for the site is to provide brokers access to everything they need no matter where they are, he said.
“Whether they’re on the road on their mobile or in the office, we want to make it easy for brokers to access the information they need and the content will continue to change in line with brokers’ changing needs.”
Instead of bringing out a single platform after years of behind-the-scenes development, Bankwest chose to gradually bring out new components every few months. In this way, the bank can learn what works and what it can improve.
In fact, the launch of the website is just the starting point, he said.
“Our team will listen closely to feedback to continue delivering content and features that matter to brokers. We have a long list of enhancements that we are working hard to deliver for our brokers in the near future.”
The website was born from research conducted in 2015 when Bankwest asked brokers how they felt about its products and services. The insights gained helped create the home loan application tracker, broker portal, broker pricing tool and a click-to-chat function.
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