Leading mortgage franchise
Aussie Home Loans has reaped the rewards of a national ad campaign showing the “human difference” that brokers provide borrowers.
The ads, which feature the phrase “It’s better with a broker”, also include the faces of Aussie’s many franchisees, along with a redesign of the company’s website and TV commercials.
“Creatively it positioned Aussie mortgage brokers at the front and centre of the brand to demystify their role in helping to secure the right loan for our customers,” Aussie CEO James Symond told
Australian Broker.
Hundreds of brokers have so far featured in the campaign to date with more to be included in the coming months. As well as outdoor advertising, franchise brokers also appear on social media and even their own business cards.
“Aussie brokers are the hero of our campaign and showing their many and varied faces reinforces the power of Aussie’s collective wisdom,” Symond said.
“The face of Aussie isn’t one broker. It is all our brokers.”
The campaign matches pictures of Aussie franchise brokers to different outdoor areas, allowing the company to use the face of the actual broker who services that area, he added.
Symond continued, saying that feedback from brokers in both mobile and retail channels had been “exceptionally positive”.
“They have loved that the new brand shows consumers what happens in thousands of homes, offices and Aussie stores every month: Aussie brokers working side-by-side with customers, helping them navigate thousands of home loan products, each with different features and limitations that could go unnoticed to an untrained eye.”
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