RE/MAX Australia has announced the rebranding of its financial arm, which it now owns in full, and a new partnership with a leading aggregator.
Formerly known as Australian Property Finance, the new broking arm will be called Pivotal Finance, and will leverage the real estate company’s national network as well as a new relationship with
Connective.
Matthew Andrews, the recently appointed general manager of Pivotal Financial, said that the firm will offer RE/MAX customers a full suite of financial offerings with the value add of enjoying the same ownership as RE/MAX Australia, he said.
“Pivotal Financial is a dynamic, agile and solution-based team of brokers who will continue to assist Australians at a crucial point in realising their financial goals and dreams,” he said.
“Together with RE/MAX, we are creating a selling/buying experience within the real estate industry that is an all-inclusive experience. Accountability is driving our business forward, and agents, brokers and real estate consumers will share the positive outcomes.”
Despite the rebrand, how Pivotal works with RE/MAX will stay relatively the same, Andrews told
Australian Broker. However, he added that the firm was now entering into a period of recruitment and was seeking more brokers.
“We’re looking to expand the Pivotal team to up to 15 brokers in the near to middle term future,” he said.
Andrews continued, saying that Pivotal was also excited to grow and develop its new relationship with Connective as its aggregator.
“Connective is a dynamic and relatively young aggregator that leads industry competitors in innovation, technology and diversification, and a good pairing with Pivotal Financial where we are embracing technology to drive growth and performance.”
He said that the firm was looking to capitalise on what Connective offered to markets to the business as a whole as well as to individual brokers.
This includes “productivity, quality, conversion, training, education and technology via their Mercury platform,” he said.
“It’s just leveraging efficiencies and productivity for our brokers through Connective.”
Andrews took up the role in June this year and will lead Pivotal by drawing on more than 20 years of financial services experience. Prior to joining the firm, he was state general manager of broker distribution for St George bank within Queensland.
The RE/MAX network includes over 70 franchises and nearly 500 agents across the country. While Pivotal is currently focusing on the Queensland market, it will look at broader national expansion in the future.
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