Mortgage franchise
Aussie Home Loans has appointed a new general manager of distribution to head up the firm’s future expansion and growth.
Brad Cramb will step into the role at the end of October and will be directly accountable for the firm’s network of more than 1,000 brokers, 215 retail stores and over 40 team members.
Cramb has more than 20 years of domestic and international experience in sales, marketing, strategy, logistics and operations roles within the automotive sector.
He has held a number of senior roles including managing Toyota’s franchise and retail development. Most recently, he was Toyota’s chief marketing officer.
Cramb also spearheaded several breakthrough projects with Toyota, including building an online-to-instore customer experience as well as creating a central network services model which boosted company profit and customer experience levels.
“The general manager of distribution is a longstanding, critical role at Aussie, which has previously been held by James Symond and most recently, Vaughan Fowler,” an Aussie spokesperson told
Australian Broker
Since Vaughan became a franchisee in July – opening Aussie Cronulla with his wife – general manager of customer experience and technology, Richard Burns, has been acting as general manager of distribution. He will continue in this acting role until Cramp commences to ensure a smooth transition, they said.
With Aussie being a sales and distribution business above all else, the role is absolutely critical to the firm's success and that of its franchisees and mortgage brokers, said Aussie CEO James Symond.
“Brad has earned a reputation for delivering exceptional growth in sales and customer enquiries. Importantly, he brings significant experience in expanding and supporting a national distribution network, developing dynamic strategies to support strong sales growth in small business and increasing market share in a highly competitive market.”
Cramb’s expertise coming from a different industry will add significant value to the leadership team by providing a unique perspective on how Aussie can enhance its service offering to both brokers and customers, the spokesperson said.
After an extensive search, Symond said that Cramb was the right person to drive the firm and reach its 2020 strategy which remains to be the “best home loan provider on the planet”.
“To achieve this vision, Aussie’s 2020 strategy is focused on three core areas – distribution growth, product and experience – underpinned by strong core business capabilities of risk, culture and technology. Brad will assist by driving forward the Distribution Growth area of Aussie’s 2020 strategy which includes solidifying the role of the mobile channel and growing further Aussie’s strong retail presence,” the spokesperson said.
Cramb said he was thrilled to be joining a company as iconic as Aussie Home Loans.
“Aussie has an exceptional track record of strong sales performance and growth, and I am excited by the challenge to continue this momentum and lead Aussie’s next wave of growth along with the executive team,” he said.
Related stories:
Pepper brings on new country CEO
Aggregator appoints new CEO
Franchise to double loan writing team
